The 3-Step Success Formula with Jesse Itzler

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Nov 5, 2024

Jesse Itzler, an unstoppable entrepreneur and ultra-endurance athlete, shares his unconventional approach to life and business. He discusses how facing fears can lead to breakthroughs, drawing from his experience creating Marquis Jet. Jesse emphasizes the importance of stepping outside comfort zones and how mindset shifts can help surpass challenges. He introduces 'Kevin's Rule' for crafting meaningful experiences and advocates for living a 'life resume' filled with extraordinary moments, prioritizing personal connections over routine.

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ANECDOTE

Breakdancing to Billions

Jesse Itzler's entrepreneurial journey started with breakdancing in D.C., which taught him that overcoming fear leads to reward.
This experience fueled his drive to pursue unconventional ventures, leading him to co-found Marquis Jet.

ANECDOTE

Marquis Jet's Unlikely Start

Despite lacking aviation experience, Jesse and his partner pitched NetJets, owned by Warren Buffett, on a 25-hour jet card concept.
Initially rejected, their persistence and focus on attracting a younger demographic secured a deal.

ADVICE

Pitching with Passion

When pitching an idea, focus on what's in it for the other party.
Highlight the mutual benefits and demonstrate conviction in your ability to execute, even without a fully formed plan.

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What Are You Waiting For? Breakthroughs Start Where Fear Ends!"

In this episode, I’m thrilled to sit down with Jesse Itzler, an unstoppable entrepreneur, ultra-endurance athlete, and master of unconventional experiences. Jesse's journey is built on facing down fear, embracing challenges, and doing what most people would never attempt. From creating Marquis Jet and selling it to Warren Buffett’s Berkshire Hathaway, to venturing into the unknown time and time again, Jesse’s story is proof that success is found on the other side of risk.

Jesse dives into the art of tackling “the wall” — that point where fear, doubt, and hesitation threaten to stop you. He talks about how he built a mindset that not only pushes through but thrives in uncertainty. When he realized he wanted to experience private jet travel but couldn’t afford it, Jesse and his partner went straight to NetJets with nothing but a vision and unshakeable conviction. Against the odds, they secured a deal with Buffett’s team, setting the foundation for what became a game-changing business.

We also get into why Jesse believes routine kills creativity and how he designs his life around extraordinary experiences. He shares his practice of "Kevin's Rule," a commitment to creating meaningful experiences every two months. Jesse has made it his mission to build a “life resume” filled with unforgettable moments and deep connections.

Key Takeaways:

Face the Fear Wall: Success often waits on the other side of your greatest fears.
Innovate Without Limits: Breaking from tradition can be a competitive advantage.
Build Your Life Resume: Pursue experiences that enrich your life and create unforgettable memories.
Be Irreplaceable: In every role—parent, partner, or professional—make yourself invaluable.
Time is Scarce, Act Accordingly: Treat each moment like it’s priceless, because it is.

This episode is packed with strategies to turn ambition into action. Jesse’s journey reminds us that life is too short to play it safe. Start building the life you want—one bold step at a time!

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