The Brand Called You Ecommerce Evolution & AI: Insights from Siva Balakrishnan, Founder & CEO of Vserve
Unlock the insider secrets of ecommerce transformation with Siva Balakrishnan, Founder & CEO of Vserve, in this high-impact episode of The Brand Called You! Hosted by Ashutosh Garg, this conversation takes you inside the world of tech-enabled outsourcing, ecommerce evolution, omnichannel strategies, and the powerful influence of AI and automation on global retail.
Siva shares his remarkable journey from engineering in Coimbatore to becoming a pioneer in US ecommerce outsourcing. Get firsthand insights into:
The pivotal moments and early challenges in building Vserve
Winning trust from the first major US client
Dramatic shifts in US ecommerce, SaaSification, and the omnichannel revolution
The rise of quick commerce, drones, and AI tools shaping the next era of ecommerce
Practical advice for scaling brands from 7 to 8 figures
The future of agentic shopping and the challenges of product discovery in an AI-driven world