I Want To Know

How To Start, Stop, or Shift A Creation

Jan 10, 2024

46:41

Snipd AI

Ron Placone, comedian, writer, actor, and recent filmmaker, discusses how to start, stop, or shift the direction of your creative work. They cover topics such as reinventing your brand, launching a new project, and knowing when to end a project. They provide valuable guidance and tips throughout the conversation.

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Quick takeaways

When considering a creative rebrand, assess the value and direction of your current project and ensure your new direction appeals to the same audience in a compelling manner.

When introducing new creative projects, create a captivating story, use focused promotion, repetition, cross-promotions, and consider allocating a budget for paid promotions for maximum visibility and reach.

Deep dives

Identifying the Value and Direction of a Creative Rebrand

When considering a creative rebrand, it's important to assess the value and direction of your current project. Determine whether your audience is still connected and aligned with your brand, and if your new direction appeals to the same audience in a new way. Reflect on the story behind the shift and make sure you can tell it in a compelling manner. Remember that your brand is defined by what you do, not just what you say. Consider how success can be measured for your rebrand and how it aligns with your goals.

Introduction

2min

Rebranding in the Creative Industry

13min

Launching a New Project: Best Practices

12min

Monetizing Podcasts and Understanding Customer Lifetime Value

7min

The Importance of Ending Projects

10min

The Importance of Evaluating Decisions and Reaffirming Commitment

3min

Today, my guest on the I Want To Know podcast is Ron Placone. Ron's a comedian, writer, actor, and recent filmmaker. He hosts the podcast 1000 w/ Ron Placone, and writes the webcomic Lucy & Ron. This year he released the short film Loner, had a vertical short called Frank Azuri premiere in Rome, and just finished his first feature that premiered in November called Left at Wall.

We talk about how there will come times in your creative life where you need to start, stop, or shift the direction of your work. This episode will help you navigate those tricky times.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

11:37 - 4 Questions To Ask Yourself Before You Reinvent Your Brand

22:48 - 5 (Unexpected) Things To Do When You Start A New Project

38:00 - 4 Signs It's Time To End A Project

Show Notes

👉 Watch this episode on YouTube

Niche Definer Skill Session: https://joshspector.gumroad.com/l/nichedefiner

Nathan Berry/Rachel Rogers Billion Dollar Creator Podcast (Flywheel Episode): https://apple.co/4aSsxA4

Seth Godin’s The Dip: https://amzn.to/4aNcGmy

To Connect with Ron Placone:

Website: https://www.ronplacone.com/