Pioneering a Health-Driven Coffee Brand: Michael Fedele of Throne Sport Coffee

In this episode, Jason Wright sits down with Michael Fedele, founder of Throne Sport Coffee, to discuss his journey from a high-level beverage executive to an innovator in health-focused, ready-to-drink coffee. Fedele shares insights into his entrepreneurial process, health challenges that inspired his product ideas, and the strategic decisions behind launching Throne Sport Coffee. The conversation covers everything from product formulation and branding to capitalization and distribution strategies, offering valuable advice for aspiring entrepreneurs.

00:00 Welcome and Introduction

01:04 Michael's Health Journey and Coffee Revelation

01:55 Entrepreneurial Beginnings and Body Armor Experience

05:45 Creating Throne Sport Coffee

08:45 Advice for Aspiring Entrepreneurs

19:17 Daily Routine and Personal Discipline

25:10 Throne Sport Coffee: Product Details and Market Strategy

28:25 Nutritional Benefits of Sport Coffee

29:05 Formulating a Mainstream Coffee Brand

30:24 Marketing Strategies for New Products

32:34 Challenges and Decisions in Distribution

36:16 Balancing Data and Instinct in Business

41:57 Funding and Strategic Partnerships

48:32 Advice for Aspiring Entrepreneurs

52:31 Conclusion and Final Thoughts