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Spotify’s free ad money for video creators

Jun 26, 2025
Spotify is enticing video creators with a $5,000 ad credit to boost their presence on the platform. This move highlights significant shifts in podcast revenue models and Gen Z's strong engagement with audio content. The podcast also marks important milestones in the industry, including the 20th anniversary of podcasts on iTunes and the launch of fresh shows. Meanwhile, staff layoffs at Wisconsin Public Radio signal ongoing challenges within the sector. Exciting times lie ahead as top rankings reveal industry trends.
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INSIGHT

Spotify's $5,000 Ad Incentive

  • Spotify offers $5,000 of free ad credits to new eligible video creators to promote their shows.
  • This investment helps drive consumption growth after creators add video to their content.
INSIGHT

Apple Podcasts iOS App Features

  • The original Apple Podcasts iOS app launched in 2012 had creative UI elements like a faux tape deck and speed controls marked by a tortoise and hare.
  • It also included podcast discovery features such as a curated "featured" section and a "Top Stations" discovery feature.
INSIGHT

Gen Z's Audio Consumption Habits

  • 86% of Gen Z use music or podcasts to boost their mood, focusing on social and economic issues.
  • They spend 8% of their audio time on podcasts and mainly discover them via YouTube search.
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