In today’s podcast episode Jim and Tyson dive into marketing with Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

Listen to the podcast here.

5:00 speak to create a response

7:15 never make a cold call again

8:10 why you should try direct response marketing

11:40 you’re not trying to convince people to choose you

17:20 establish a brand

20:45 a brand shapes behavior

35:00 now and not now lead conversion

38:00 importance of email

43:13 more cheese less whiskers

Jim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.

Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.

Tyson’s Tip: Book: The 90-Minute Book by Dean Jackson

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“Direct Response Marketing” w/ Dean Jackson 278