Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC.  

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Show Notes: 

(00:00) Introduction 

(02:40) Kyle’s Background 

(03:53) Authentic - The Word of the Year

(05:55) Is UGC Dead? 

(10:51) The Digital Age Version of Word of Mouth

(13:32) Strategies To Facilitate Word of Mouth

(15:26) What Does A Good Ambassador Program Do?

(16:16) Influencer Program vs. Ambassador Program

(26:08) How To Set Up An Ambassador Program

(34:50) Ambassadors and Ads

(38:41) More About Get Roster

(43:06) Outro

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Links: 

Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ 

Roster: https://www.getroster.com/

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

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Other episodes you might enjoy: 

Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next