Bonus: Signs you should consider SMS for your brand with Maggie Dunn, Product Marketing Manager @ Yotpo

Hello and welcome to the DTC Podcast.

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Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands. 

The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo.

Visit Yotpo.com and tell them DTC Sent you!

On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing:

Email marketing becoming stagnant

Driving more revenue

Competitors are on SMS (Fomo)

Need a way to recover abandoned carts

Need to focus on retention

Apple’s new privacy - needing new ways to build trust with customers

We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel. 

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