Ways to Use FIT (frequency, impact, and trust) in Relationship Marketing with Luke Acree

Nov 28, 2022

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Luke Acree is the President of ReminderMedia, an organization that helps businesses generate leads, develop repeat clients, and capture referrals. Under Luke’s leadership, ReminderMedia has expanded its product line to include turnkey social media management, digital magazines, email marketing, and analytics. He holds a Bachelor of Science degree in Computer Science from Longwood University and also. In addition to his responsibilities as President of ReminderMedia, Luke serves as the Vice Chairman for the Calvary Vision Church’s board of directors and hosts the StayPaid podcast, a show where he, his co-host Josh Stike, and their guests give listeners actionable sales and marketing advice that will help them live a life of freedom.

Luke joins me today to discuss the pillars of building great relationships with clients. He describes who your company’s raving fans are and shares the key methods to creating more of them. He explains what makes Chick-fil-A an exceptional company and how billion-dollar companies like Facebook and Google leverage data to empower their marketing campaigns. Luke also highlights the value of building trust with clients, explains why you can’t make too many touchpoints with clients, and underscores how you can stay relevant through impact.

“When the unexpected happens is when you can turn somebody into a raving fan.” - Luke Acree

This week on the Financially Simple Experience:

Why marketing has a bad reputation among business owners
Luke’s background and what led him to become passionate about marketing
Reminder Media’s growth over the years and its specialty in creating raving fans
Empowering entrepreneurs to live a life of freedom
What raving fans are and how to create them
What makes Chick-fil-A special and how unexpected experiences create raving fans
How to create great, unexpected experiences in your business
The FIT methodology and a tactical tip for segmenting your client list
Building trust through accolades, client testimonials, and educational content
Delivering educational content through podcasting

Resources Mentioned:

Book: The Power of One More: The Ultimate Guide to Happiness and Success by Ed Mylett
Podcast: The Ed Mylett Show

Our Favorite Quotes:

“To build frequency, impact, and trust, you have to plan, enact, and continue the plan.” - Justin Goodbread
“You need to have marketing paramount; it should be leading and permeating every area of your business.” - Justin Goodbread
“The currency of business is relationships; the best businesses are the ones who can create great relationships.” - Luke Acree

Connect with Luke Acree:

About The Financially Simple Podcast If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you’ve come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin’s combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey.

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