The LinkedIn™ Branding Show

Don't Write Off LinkedIn Direct Messaging: How to Properly Use DMs to Build, Not Break Your Brand

9 snips
Aug 14, 2025
Discover the fine line between spam and genuine connections on LinkedIn. The hosts highlight the frustration caused by unsolicited messages and advocate for authentic engagement. Learn tips for crafting personalized DMs that build relationships rather than just promote yourself. They stress the importance of thoughtful communication and sharing real experiences to enhance networking. Tune in for effective strategies to ensure your DMs are a positive part of your branding journey!
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ANECDOTE

Frustration With Spammy LinkedIn DMs

  • Michelle J. Raymond shares frustration about receiving irrelevant, spammy LinkedIn DMs.
  • She says fake compliments and unrelated pitches are common and must stop.
INSIGHT

Algorithm Changes Drive DM Overuse

  • Algorithm changes reduced organic reach and pushed some users to overuse DMs.
  • That panic fuels more low-quality outreach and harms LinkedIn's experience.
ANECDOTE

LinkedIn Data Scraping Reaching Emails

  • Michelle B. Griffin reports getting emails and webinar invites she never subscribed to that originated from LinkedIn.
  • She suggests scraping tools are harvesting LinkedIn data and spamming users outside the platform.
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