Leveling Up with Eric Siu SEO Isn't Hard It's Misunderstood
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Oct 20, 2025 Explore the evolving landscape of SEO and discover why traditional methods are fading away. Learn about search everywhere optimization that includes platforms like YouTube and Instagram. Delve into how LLMs and AI impact visibility and clicks. Get actionable tips on mastering content for each platform while adapting to shifting algorithms. Eric emphasizes the importance of channel mastery and hiring experts to create tailored strategies. Embrace the need for adaptability to thrive in today's dynamic search environment!
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Search Everywhere Is The New SEO
- SEO now means 'search everywhere optimization' across many platforms beyond Google.
- Attention is fragmented so visibility requires platform-specific presence and signals.
LLMs Change Clicks And Favor Freshness
- LLMs and AI overviews are changing click behavior and reducing direct website clicks.
- LLMs favor fresh content, citations, brand mentions, and long-form conversational queries.
Pick One Channel And Dominate
- Map where your ideal customers hang out and prioritize that platform first.
- Pick the channel you're best at, nail it, then scale and expand to others.