LEADING BRANDS® — Wavebreak Podcast Authentic Social Media Marketing That Actually Works with Ana Santos
Ana Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media.
In this episode you’ll learn:
- How brands can be themselves on social media without sounding fake.
- How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more.
- How to find relevant fandoms from within your follower base to join conversations (and inside jokes) your followers are already having with each other.
Ana Santos is responsible for running all things social media at Burger King. Ana’s work has been featured in Adweek, Ad Age, The New York Times, and more.
Links Mentioned
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