Grow A Small Business Podcast QFF Starting out as a journalist covering politics, then moving to public relations 20 years ago, specializing in media, brand, and strategic communications advice to small-medium business owners. (Keryn Nylander)
In this week's Quick Fire Friday episode, Michael interviews Keryn Nylander, a Strategic Communications, Media, Brand, and Public Relations Specialist, and Principal of Nylander Consulting. She's based in Hobart, Tasmania, Australia. Keryn is a former journalist that covered print and electronic media until she decided to transfer to the field of public relations. Now she has a consultancy firm that aids her clients' public relations.
A business has three vital parts: advertising, marketing, and public relations. Like the other two, public relations is essential in a business and shouldn't be treated as the lesser of the two. Keryn specializes in that field, giving strategic communications to small-medium business owners, refining their Social License, and preparing businesses to withstand any drama when the chips are down.
According to Keryn, what she'd recommend small-medium business owners do on Monday is, "You should have a crisis comms plan; what are you going to do? If something doesn't go right?" a risk management strategy to maintain the excellent reputation of your brand.
This Cast Covers:
- Who's Keryn Nylander?
- The early days of Keryn Nylander's career.
- How did Michael and Keryn meet?
- The cruciality of understanding how media works.
- Three areas that you can use to promote your business.
- Media training and strategic communications advice.
- The importance of communicating.
- Social License is a really powerful tool.
- Building the values and the culture first.
- Having foresight of a bad situation.
Links:
Additional Resources:
Quotes:
"Understanding how the media works are integral to being a good public relations practitioner." — Keryn Nylander.
"Well, it'll surprise you how few people understand public relations. And yet, you would say it's the most important." — Keryn Nylander.
"Your Social License is people's reputation of you." — Keryn Nylander.
"Social License it's so powerful because it can make or break you." — Keryn Nylander.
"You should have a crisis comms plan; what are you going to do? If something doesn't go right?" — Keryn Nylander.
Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0