The Founders Forum

Founders Forum: Increasing Ad Account Performance With Creative

6 snips
Jun 4, 2024
Jess Bachman, Creative Strategy Director at Fireteam, discusses the effectiveness of ASMR-style videos in advertising, the importance of testing and iterating on creative, benchmark metrics for ad performance, and sourcing creative with limited resources. Key takeaways include ASMR videos for new user introduction, differentiation for successful ads, and diverse creative-sourcing tactics.
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