Importance of Continuous Creative Testing in Advertising

In this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising.

They discuss the use of ASMR-style videos as a successful format across different clients, the importance of testing and iterating on creative, and the need for brands to differentiate themselves in their ads.

Jess also shares insights on benchmark metrics for click-through rates and thumb stop rates, as well as the process of sourcing creative when resources are limited.

Key Takeaways

• How ASMR-style videos can be an effective format for introducing new users to brand.

• Why testing and iterating on creative is crucial for producing successful ads campaigns.

• How differentiating a brand and articulating its unique selling points are essential for successful advertising.

• The benchmark metrics for click-through rates and thumb stop you should be considering based on your target audience.

• How sourcing creative can vary wildly from reaching out to influencers to simply using post-it notes in ads.

To learn more about Jess Bachman and the Fire Team head to: https://www.fireteam.is

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