#61 Rootine: Building the Future of Vitamins, Micronutrients, and Data-Driven Health | Rachel Sanders, Co-Founder & CEO

In Episode #61, we explore building the future of vitamins, micronutrients, and data-driven health. We’re joined by Rachel Sanders, Co-Founder & CEO of Rootine. We cover why the vitamin and supplement industry is broken, the ups and downs of being a founder, and advice for women founders. “Feedback's a gift. The worst thing that you can have as a founder is someone ghosting you or not telling you what's wrong or what's right. If you know what's wrong, you know where to focus and know where to fix.” – Rachel Sanders EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/rachel-sanders1-outlier-academy-show-notes  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/rachel-sanders-outlier-academy-transcript  CHAPTERS This episode is our definitive guide to data-driven changes to the future of vitamins and micronutrients. In it we cover: (00:00:00) – Introduction (00:01:28) – Rachel's background and path to Rootine (00:05:08) – The data-driven health space (00:11:16) – How Rootine works (00:14:01) – Important health data points (00:17:52) – Why general multivitamins aren't a great choice (00:19:25) – Why the vitamin and supplement industry is broken (00:23:32) – On starting Rootine and receiving feedback (00:28:10) – The ups and downs of being a founder (00:32:12) – Advice for female founders ABOUT ROOTINE Rachel Sanders is Co-founder and CEO of next gen vitamin company Rootine. We talk about how they're rethinking the daily multivitamin and shaking up a $150 billion market. In this episode, we cover why the current one size fits all multivitamin is broken, how Rootine invented an entirely new approach that starts with understanding your genetics and current and blood levels, how they blend the perfect multivitamin for every customer, and how their approach to data-driven health and customized nutrition fits into the broader picture of the quantified health movement. 💌  FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices