Boost Your Biology with Lucas Aoun
298. NEW Supplement Ingredients You Need To Know About!
Feb 18, 2025
Dustin Elliot, Chief Brand Officer of NNB Nutrition, sheds light on groundbreaking supplement ingredients and the company’s innovative approach. He shares insights into the importance of dihydroberberine for blood sugar management and muscle-building dilucine. The discussion expands on branded versus non-branded alpha GPC for cognitive enhancement and how sodium plays a vital role in hydration. With a focus on advanced formulations like ElectroPrime, listeners gain a fascinating glimpse into the future of the supplement industry and its commitment to quality.
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Quick takeaways
- NNB Nutrition sets itself apart by prioritizing innovative ingredient manufacturing through unique formulations that meet evolving consumer demands.
- Dihydroberberine offers enhanced bioavailability compared to traditional berberine, significantly improving blood sugar control and reducing gastrointestinal side effects.
Deep dives
The Journey into Sports Nutrition and Supplementation
The speaker shares his transition from strength and conditioning to the world of sports nutrition and supplementation. Initially involved in exercise science and natural bodybuilding, he began working at a local supplement store while studying. This experience fueled his passion for understanding supplements, leading him to a role in the supplement industry where he formulated products for a brand that skyrocketed from $750,000 to $10 million. He later worked with Vitamin Shoppe on private label brands, emphasizing the importance of creating high-quality formulas that met consumer needs.
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