Finding Your Voice, Creating & Selling Your Frameworks
Aug 26, 2024
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Discover how to harness your unique voice and evolve from a dreamer to a leader. The importance of community and collaboration shines through as a five-step process helps cultivate passion. Learn effective strategies for teaching frameworks and selling them confidently. Hear amusing tales from a wrestling coach illustrating trial and error in teaching. Explore the shift from self-improvement to making an impact on others, and the value of pro bono work in validating business strategies and building social proof.
01:06:45
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Quick takeaways
Finding your voice through a structured evolution enables entrepreneurs to resonate more deeply with their audience and foster leadership.
Implementing effective teaching frameworks is essential for conveying concepts clearly and using storytelling to engage learners successfully.
Confidence in selling frameworks is built through social proof and refinement, ensuring offerings align with client needs and market demand.
Deep dives
Scaling Advertising Budgets
A key focus of the discussion is on increasing advertising budgets, with one member of a high-level mastermind group spending $150,000 per day on ads. The speaker emphasizes that for aspiring entrepreneurs, aiming to reach ad spends of at least $100,000 per month, progressing to a week and eventually a day, sets a standard for scaling a business. This framework of incremental goals encourages group members to push their boundaries and aligns them with industry leaders who are already achieving significant revenue. This collective approach fosters a sense of accountability and ambition among participants.
Funnel Hacking Live Experience
The upcoming Funnel Hacking Live event is highlighted as a significant opportunity for attendees, marking the first fully virtual event of its kind, offering global access. The session promotes a unique ticketing model, allowing potential attendees to participate for free upfront, with costs incurred only if they find the experience rewarding. This approach aims to eliminate barriers to entry, encouraging wider participation by allowing people to experience the event before making a financial commitment. The flexibility offered is aimed at inviting individuals who may have previously hesitated due to financial constraints.
Introduction of Frameworks in Business
The speaker reflects on the introduction of the concept of frameworks for creating products, services, and coaching programs, stressing its pivotal role in business success. Frameworks serve as structured pathways that guide entrepreneurs and their clients toward achieving desired outcomes. The speaker's goal is to empower listeners to develop their frameworks, paving the way for both personal growth and business growth in a systematic and tested manner. Drawing from personal experiences, the speaker emphasizes that anyone can create frameworks that resonate with their audience.
Developing Personal Passion
A discussion about discovering one's passion emphasizes a five-step process, starting with experimentation to uncover interests leading to deeper engagement. This engagement grows into fascination, eventually reaching mastery and passion. The speaker shares their own journey of finding excitement in marketing and entrepreneurship, underscoring the importance of nurturing interests over time. The evolution from a mere spark to a full-blown passion reveals the potential for anyone to develop a fulfillment-based career.
Creating Effective Frameworks
Three frameworks are introduced: finding one's voice, teaching frameworks, and selling frameworks, each pivotal to personal and business growth. The first framework focuses on evolving one's identity and resonating with an audience, while the second underscores the importance of storytelling in teaching concepts. The third framework explains how to position these ideas in a marketable format to generate revenue. The emphasis is on the iterative process of refinement and learning to ensure that frameworks resonate with targeted audiences.
Social Proof in Business
The significance of social proof is passionately discussed, where results are showcased as a form of qualification for entrepreneurs. The speaker emphasizes the need to work with clients for free initially to validate that the frameworks work for others besides oneself. This process of putting frameworks into action with real clients helps to refine the approach and builds credibility through successful case studies. Understanding this concept allows entrepreneurs to pivot weak offerings into strong, marketable frameworks, ultimately driving sales and enhancing reputation.
As I prepare for Funnel Hacking LIVE Online 2024, our 9 and 1/2 version of our annual event, I’m looking back at previous Funnel Hacking LIVE events and I remembered this long forgotten gem.
In this presentation from 2020, right before the pandemic, I delved into the essential frameworks that guide you from dreaming big to becoming the leader your tribe is waiting for. This episode is packed with insights designed to help you not just build successful funnels, but also discover and refine your unique voice in the process.
Listen as we explore the crucial frameworks that every entrepreneur needs to master to find their voice, teach effectively, and ultimately sell their frameworks with confidence. Whether you're struggling to find your passion, unsure of how to structure your teaching, or looking for a proven way to create and sell your frameworks, this episode has it all.
Key Highlights:
Finding Your Voice: Understanding the evolution from a dreamer to a leader and how to harness your unique voice.
Teaching Frameworks: A step-by-step guide on how to effectively teach your frameworks to others.
Selling Frameworks: Strategies to confidently sell your frameworks, ensuring they resonate with your audience.
Creating Your Frameworks: How to develop your passion and define your own frameworks into actionable steps that can lead to success.
Tune in to gain the tools and insights you need to elevate your business, connect with your audience, and become the expert your community is looking for!