How to Scale an Agency π
8 Hard Lessons I Learned Building a $13M Marketing Agency Holdco (and Scaling Back to $5M Profitably) (Jordan Ross Solo)
May 1, 2025
Jordan Ross shares his journey of scaling a holding company to $13 million and intentionally shrinking it back to $5 million for better control. He emphasizes the need for A+ talent and intentional hiring to build a strong agency team. Key lessons include the importance of gradually nurturing partnerships, managing equity wisely, and the nuances of effective vesting schedules. Listeners will gain valuable insights to avoid pitfalls and achieve sustainable growth in their own agency ventures.
17:45
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Quick takeaways
- Hiring exceptional A-plus talent is essential for efficient scaling and achieving high performance in a holding company.
- Establishing a probationary period for partnerships before legal agreements reduces risks and enhances relationship compatibility for long-term success.
Deep dives
The Importance of A-Plus Talent
Hiring exceptional talent is crucial for scaling a holding company effectively. It's emphasized that A-plus operators are vital for achieving high levels of performance and growth. This approach allows for a more efficient business model, as these operators can drive results without constant oversight. By focusing on bringing in individuals who are at the top of their game across all necessary dimensions, founders can create a solid foundation for their entities.
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