How to Scale an Agency π 8 Hard Lessons I Learned Building a $13M Marketing Agency Holdco (and Scaling Back to $5M Profitably) (Jordan Ross Solo)
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May 1, 2025 Jordan Ross shares his journey of scaling a holding company to $13 million and intentionally shrinking it back to $5 million for better control. He emphasizes the need for A+ talent and intentional hiring to build a strong agency team. Key lessons include the importance of gradually nurturing partnerships, managing equity wisely, and the nuances of effective vesting schedules. Listeners will gain valuable insights to avoid pitfalls and achieve sustainable growth in their own agency ventures.
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Hire Exclusive A+ Operators
- Hire only A+ operators who excel in every relevant area for their role.
- Avoid settling for less than top qualities in mindset, skills, and effort.
Date Before Partnership
- Work with prospective partners for 12 months and reach at least $30K/month before formalizing equity.
- Treat partnerships like dating before marriage to avoid complex buybacks later.
Value Equity Like PE Capital
- Treat equity like private equity capital, valuing your brand, sales engine, and strategy highly.
- Undervaluing your contribution and overvaluing operators leads to costly mistakes.