Let's Get Surety #151 Unleashing AI for Optimal Personal Branding and B2B Marketing
10 snips
Dec 23, 2025 
Join marketing guru Andy Crestodina, Co-founder of Orbit Media Studios, as he spills the secrets on optimizing your online presence using AI. Learn how to audit your LinkedIn profile to better connect with your target audience and craft a compelling buyer persona. Andy shares practical AI prompts that can transform everything from your sales decks to your profiles—no marketing degree required! He emphasizes the importance of treating AI as a helpful collaborator rather than a perfect source. Tune in to elevate your personal branding and B2B marketing strategies!
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Make A Targeted Buyer Persona First
- Create a persona of your ideal buyer before using AI to tailor output to real prospects.
- Include job title, geography, hopes, fears, emotional triggers, and decision criteria in that persona.
AI Provides A Useful External Perspective
- AI summarizes internet patterns and often creates an accurate starting persona quickly.
- That synthetic persona gives you a practical external perspective you might lack internally.
Audit LinkedIn With A Screenshot Upload
- Take a full-page screenshot of your LinkedIn profile and upload it to AI for an audit.
- Ask AI to recommend specific edits to align the profile with your persona and request rewrites as needed.