Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets

Permira Part 2: Co-CEOs Brian Ruder and Dipan Patel - the collaborative leadership model in action: scaling an €80B alternative asset manager

Sep 25, 2025
Brian Ruder and Dipan Patel, Co-CEOs of Permira, share insights on leading a €80B alternative asset manager. They discuss the evolution of private equity, emphasizing the increasing importance of technology and software in buyouts. AI is framed as a platform shift, with implications for data and long-term growth strategies. Their collaborative leadership model fosters faster decision-making and a strong focus on cultural values. Ruder and Patel also address the need for deep sector capability and the advantages of founder-led companies in driving profitability.
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INSIGHT

Private Equity's Vast Expansion

  • Private equity has expanded from niche seven-times-EBITDA plays to address nearly any sector and quality of business.
  • Permira views private equity as capable of driving value across the entire economy by applying sector expertise.
INSIGHT

Software Became A Buyout Asset

  • Software was once seen as too risky for buyouts but actually offers durable IP, customer embedment, and recurring economics.
  • Permira embraced tech buyouts early and built a career focus on tech-enabled businesses.
INSIGHT

AI As A Long-Term Platform Shift

  • AI is a platform shift that spawns thousands of new applications and unfolds over long timeframes.
  • Unique proprietary data creates product flywheels that can accelerate growth across industries.
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