The MarTech Matrix
A Window into the Walled Gardens: Who are Your Customers, Really?
May 24, 2024
Explore how Consumer AI turns customer behavior into gold for brands, using advanced analytics to uncover hidden insights. The discussion dives into audience identification and strategic partnerships, showcasing how brands can thrive in a cookie-less world. Learn about the challenges of data from major platforms and how cohort-level analysis can reveal new opportunities. Discover the importance of nuanced targeting and effective campaign optimization, empowering brands to truly understand and engage their customers.
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Quick takeaways
- Consumer AI enables brands to uncover deep insights into customer behaviors and interests, facilitating more effective and tailored marketing strategies.
- The platform's innovative use of cohort-level data allows brands to identify and target high-value audiences beyond traditional transactional metrics.
Deep dives
Understanding Consumer AI
Consumer AI is designed to provide brands and agencies with a deep insight into their customer base without compromising privacy. The platform utilizes cohort-level analysis to identify consumer behavior patterns by leveraging data from walled gardens and APIs. This approach allows businesses to understand their most valuable customers' interests and preferences beyond mere transactional data. As a result, brands can target potential customers more effectively by discovering affinities they may not have initially associated with their products.
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