Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed. 

Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business. 

In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world.

Show Topics

• Marketing in the new world
• Trends come and go
• Invest in content
• How to win in a post-SEO world
• Three criteria Peter Drucker used
• Flow: the secret to writing
• Should you pick a niche for your personal brand?

Show Links 

• Check out Schaefer Marketing Solutions here
• Connect with Mark Schaefer on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

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Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/