
 Unthinkable with Jay Acunzo
 Unthinkable with Jay Acunzo Signature Stories: Melanie Deziel
 Aug 28, 2023 
 Former editor of branded content at the New York Times, Melanie Deziel, shares her experience crafting resonant narratives and using them to build connections and serve audiences. Topics include her time at the New York Times, maintaining journalistic standards in branded content, crafting powerful speeches, and the importance of storytelling for marketers. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Introduction 
 00:00 • 5min 
 Getting Closer to the Work and Introduction to Melanie Diesel 
 04:37 • 3min 
 Childhood Toys and Inspirations 
 07:29 • 6min 
 Lessons from David Carr: Maintaining Journalistic Standards in Branded Content 
 13:50 • 7min 
 Crafting a Powerful Speech 
 20:34 • 19min 
 The Importance of Storytelling for Marketers and Paying It Forward 
 39:43 • 3min 
