Unthinkable with Jay Acunzo cover image

Unthinkable with Jay Acunzo

Signature Stories: Melanie Deziel

Aug 28, 2023
Former editor of branded content at the New York Times, Melanie Deziel, shares her experience crafting resonant narratives and using them to build connections and serve audiences. Topics include her time at the New York Times, maintaining journalistic standards in branded content, crafting powerful speeches, and the importance of storytelling for marketers.
43:16

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Authenticity, credibility, unique angles, and human connection are crucial in creating compelling brand journalism.
  • Trusting your own voice, embracing your unique style, and infusing relatability into storytelling leads to impactful content.

Deep dives

The Power of Stories

Stories have a transformative impact as they allow us to connect with others and see the world through different perspectives. They evoke emotions, spark new ideas, and bring about positive change. However, the traditional approach to teaching storytelling often fails to cultivate true storytellers. It is not simply about learning the mechanics, but about practicing and embodying the art of storytelling. In the era of information overload, where connection and resonance matter more than ever, it's crucial to shift our focus from content and reach to meaningful connection and storytelling.

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