

Signature Stories: Melanie Deziel
Aug 28, 2023
Former editor of branded content at the New York Times, Melanie Deziel, shares her experience crafting resonant narratives and using them to build connections and serve audiences. Topics include her time at the New York Times, maintaining journalistic standards in branded content, crafting powerful speeches, and the importance of storytelling for marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Getting Closer to the Work and Introduction to Melanie Diesel
04:37 • 3min
Childhood Toys and Inspirations
07:29 • 6min
Lessons from David Carr: Maintaining Journalistic Standards in Branded Content
13:50 • 7min
Crafting a Powerful Speech
20:34 • 19min
The Importance of Storytelling for Marketers and Paying It Forward
39:43 • 3min