Link to the source article on the Vaucher Analytics website.
In this episode of Return On Racing, we unpack Fox Corporation’s newly announced one-third stake in Penske Entertainment and what it could mean for IndyCar’s future.
Topics covered include:
- Why the current IndyCar audience poses a major challenge to growth
- How the driver lineup and fanbase are misaligned
- What F1 did to attract new fans
- Why expanding the calendar or production won’t matter without audience clarity
- The strategic risk of ignoring demographic trends
We also highlight the key question:
Can Fox and IndyCar define and reach a new generation of fans, or will this investment stall like previous efforts?
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