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Ricky Martin's Breakout Performance
- Ricky Martin's 1999 Grammys performance of "La Copa de la Vida" was a turning point.
- It featured leather pants, percussionists, dancers on stilts, and high energy.
Mottola's Advocacy for Martin
- Tommy Mottola insisted Ricky Martin perform at the Grammys, despite resistance.
- The Grammys initially didn't want Martin to perform because he was Latin and unknown to American audiences.
The Calculated "Latin Explosion"
- The "Latin explosion" was a calculated effort to capitalize on Ricky Martin's success.
- The industry sought to create music with "Latin flare" palatable to global audiences.