Selling with Love Master Media in the AI Era - Melanie Johnson
Aug 18, 2025
Melanie Johnson, CEO of Elite Online Publishing and a 16-time Amazon bestselling author, discusses her journey from TV news anchor to empowering entrepreneurs in the modern digital landscape. She shares insights on leveraging AI tools like ChatGPT for writing and content creation while preserving authenticity. The conversation emphasizes the power of personal branding, storytelling, and the importance of navigating the saturated media environment. Listeners gain practical tips for becoming successful authors and enhancing their online presence.
AI Snips
Chapters
Books
Transcript
Episode notes
Gatekeepers Lost Control
- The media gatekeepers lost control as the internet and YouTube let anyone become a content creator.
- Melanie Johnson says this opened voices previously silenced and shifted who controls narratives.
Use A Book As Your Content Pillar
- Write a book to cement authority and create a single pillar of content people can trust.
- Melanie Johnson says repurpose that book into thousands of posts, videos, and speaking topics.
Start Books With Questions And Stories
- Use the 10x10x3 method: list FAQs, the should-ask questions, and three stories per answer to build chapters.
- Record conversations and transcribe with Otter to turn spoken answers into raw draft text.
