The Marketing Playbook for the ‘New Economy’ with Goodway Group’s Michael Hayes

The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that takes the last several years of constant disruptions into account. Michael Hayes, Chief Growth Officer and Client Officer for the Goodway Group, shares his take on what he considers a “New Economy,” what key disruptions and challenges face marketers today, and what he envisions for the marketing playbook of the future.

Tune in to learn:

• What is the “New Economy,” and what disruptions have led to its emergence? (3:30)
• What marketers need to consider in writing the marketing playbook of the future, including how metric measurement is changing (18:50)
• Why a key challenge facing companies today is brand building (24:30)

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