Social Media Marketing Talk Show
TikTok Updates: Ads, Search, Symphony, and More
Jul 1, 2024
Social media marketing expert, Jerry Potter, discusses the latest TikTok updates including disruptive ad formats, AI spokespersons, image search in TikTok shop, symphony avatars, AI dubbing, language detection tool, TikTok Studio, TikTok One, Streaks feature, gamification strategies, commercial music library, floating player, All Access Ticket to Social Media Marketing World, and podcast recommendations.
14:27
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Quick takeaways
- TikTok is testing AI avatars for brands and mid-roll ads for longer videos to enhance ad creation.
- TikTok is introducing image search in TikTok Shop to improve product discovery and comparison within the platform.
Deep dives
TikTok Introduces Disruptive Ad Format and AI Spokesperson Feature
TikTok is testing a new mid-roll ad format for longer videos, requiring marketers to create engaging ads. Additionally, they are experimenting with AI avatars for brands, offering pre-built stock avatars, custom avatars, and AI dubbing features for translations. These AI tools aim to enhance the ad creation process and reach a wider audience through multilingual capabilities.
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