In the Pit with Cody Schneider | Marketing | Growth | Startups

employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

Feb 8, 2024

Cameo's successful influencer marketing strategy focused on building relationships with influencers and leveraging user-generated content. The future of marketing lies in owning data and AI models. The challenges of partnering with celebrities and the potential disruption of industries with AI technology are also discussed. The importance of tail workflows, prompt versions, and audience ownership is emphasized. The concept of personalized models and expanding in a large market is explored.

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Introduction

00:00 • 2min

Working at Cameo and the Challenges of Partnering with Celebrities

01:35 • 14min

Wealthy Individuals Buying Social Media Channels

16:04 • 22min

The Potential Disruption of Various Industries with Advances in AI

38:26 • 2min

The Importance of Tail in Workflows, Prompt Versions, and Audience Ownership

40:41 • 4min

Exploring Interaction with Different Models and the Concept of Personalized Persistent Models

44:21 • 2min

Expanding in a Large Market and Collecting User Data

46:41 • 2min

Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of marketing lies in owning the raw materials, such as data and AI models, and building a strong audience base to drive growth.

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(00:02:07) Cameo's success in influencer marketing was due to their dedicated talent outreach and relations team, which helped them meet the needs of busy celebrities and influencers.

(00:08:30) Creating viral reaction videos of celebrities on Cameo was a powerful marketing tool that generated organic interest and drove user engagement.

(00:19:25) Building an owned audience is crucial for successful influencer marketing, as it provides a trustworthy reputation and a direct channel to reach potential customers.

(00:30:27) The future of influencer marketing lies in B2B influencers, where executives and directors can leverage their personal brands to drive company growth and internal influence.

(00:36:45) The closer a company is to owning the raw materials or original work product, the stronger their competitive advantage and moat in the AI industry.

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