

E129 - AJ Tracey: How my revenge list took me to the very top
Jul 4, 2022
AJ Tracey, a British singer-songwriter and platinum-selling artist, shares how his mother's unwavering support shaped his music career. He emphasizes the importance of self-belief over external validation and reflects on the significance of understanding one's own level rather than chasing quick success. AJ discusses his commitment to tackling poverty in his hometown of Ladbroke Grove and sheds light on using past grievances as motivation through his label, 'Revenge Records.' His insights into navigating social media and the music industry offer inspiration for aspiring artists.
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AJ Tracey vs. Ché Grant
- AJ Tracey is a stage persona for Ché Wolton Grant's music career.
- Ché values personal connections and supporting his family.
Early Hustle and Sacrifice
- Ché worked a nine-to-five and relentlessly pursued radio play, even borrowing money to support his music.
- His mother's support and belief in him were crucial during this time.
Self-Belief
- Believe in yourself to achieve your goals; external validation is nice, but self-confidence is key.
- Instill confidence by programming your mind to find routes to success.