Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard

Sep 11, 2025

Explore the surprising challenges of branding on LinkedIn and the importance of effective engagement. Delve into cultural differences that shape professional identity, featuring a delightful discussion about biscuits and cookies. Discover the pitfalls of poor communication on company pages and how it can impact brand loyalty. Gain actionable tips for revitalizing engagement, moving beyond traditional broadcasting. Lastly, learn how fostering genuine interactions with audience comments can significantly strengthen brand connections.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Brand Advocacy With No Response

Michelle B. Griffin has promoted Tim Tams weekly and given away over 2,000 individually wrapped packs while tagging the brand.
Despite heavy advocacy and public posts, the Tim Tam company page never responded or acknowledged her support.

INSIGHT

Ignoring LinkedIn Mentions Damages Perception

Ignoring mentions on LinkedIn harms brand perception even if the brand is active on other platforms.
LinkedIn users have high buying power, so neglecting engagement there is a missed commercial opportunity.

ANECDOTE

Unboxing Video Went Unacknowledged

Michelle B. Griffin received a large box of Tim Tam merch and made an unboxing video that gained traction.
Even after the video performed well and she informed Tim Tam team members, the company still did not acknowledge the posts.

Get the Snipd Podcast app to discover more snips from this episode

Get the app