Knowledge Fika
Episode 12: A KM startup grounded in Social Anthropology & Computer Science - Emily Harburg
Feb 2, 2025
Emily Harburg, CEO and founder of PairUp, discusses her journey from Google and Meta to launching a generative AI platform aimed at enhancing workplace knowledge sharing. She dives into the challenges of onboarding and knowledge sharing, emphasizing the interplay between AI and human insights. The conversation highlights the vital role of communities in businesses and the importance of 'Fika' breaks in building trust among employees. Emily also shares her passion for supporting women in tech and mentoring initiatives, making technology more accessible.
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Quick takeaways
- Emily Harburg's journey from corporate roles to founding PairUp illustrates the critical blend of social anthropology and technology in fostering workplace knowledge sharing.
- The evolution of PairUp emphasizes the need for effective knowledge management systems that leverage AI to enhance communication and collaboration in organizations.
Deep dives
Emily Harburg's Professional Journey
Emily Harburg’s background combines social anthropology, psychology, and computer science, which has played a crucial role in her career. Her experience at Disney Imagineering involved researching how to create experiences that foster connection and delight among visitors. This foundation ignited her passion for integrating human behavior with technology, leading her to pursue a PhD in Technology and Social Behavior, focusing on knowledge sharing and collaboration. Her subsequent roles at Facebook and Education First exposed her to challenges in knowledge dissemination within organizations, especially remote work environments during the COVID-19 pandemic.
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