Content and Conversation: Organic Growth Insights from Siege Media Personal Finance Content Marketing with Alli Berry of The Motley Fool
Dec 30, 2020
28:13
Show Notes:
- 00:30: Alli’s start and how she landed at Motley Fool
- 1:45: How Motley Fool structures content and editorial
- 3:05: Balancing focus between evergreen content vs. news
- 4:45: How breaking news can inform traffic to evergreen topics
- 5:50: Collaborating with the news team
- 6:33: Deciding what content gets top navigation, homepage and similar high priority real estate
- 10:12: How to explain complex financial topics to beginner audiences
- 12:21: Recommendations for new or early stage personal finance sites
- 15:32: Influencer marketing for The Motley Fool
- 16:24: E-A-T, syndication and existing reporter influence
- 17:34: How to scale content refreshes and revamps
- 21:00: Using Google Trends to inform keyword research
- 23:39: How COVID has impacted the content at Motley Fool
- 26:00: An AMP rant
Show Links:
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