Who Coaches the Coach? - Jaime Elizondo, Former CFL Head Coach

Apr 10, 2025

Jaime Elizondo, a Certified High-Performance Coach and former CFL Head Coach, dives into the crucial topic of coaching the coaches. He discusses the loneliness coaches face, emphasizing the need for community and mentorship. Elizondo introduces the 'Crush It' framework, shifting focus from win-loss results to personal growth and mindset. He highlights the importance of self-care, setting short-term goals, and using visualization techniques to enhance both personal and professional development. This insightful conversation is packed with tools for fostering resilience in coaching.

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INSIGHT

Myth: Personal Growth Is Solo

A key myth is believing you can develop personally alone through books or podcasts.
True growth requires external, strategic coaching beyond informal mentoring or self-help.

INSIGHT

High Performance Definition

High performance means succeeding above standards consistently over time while maintaining well-being and relationships.
This holistic approach applies equally to coaching and personal life balance.

ANECDOTE

Origin of Crush It Framework

Jaime Elizondo recalls the night before the 104th Grey Cup when he thought they would "crush it" but the star QB got injured.
That moment inspired the creation of the "Crush It" framework focused on process over results.

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In this episode of the Coach and Coordinator Podcast, Keith Grabowski and Jaime Elizondo discuss the importance of coaching the coaches, exploring the challenges coaches face at all levels. They dive into the myths of personal development, the definition of high performance, and introduce the Crush-It framework designed to help coaches succeed in all areas of their lives. The conversation emphasizes the need for community, energy management, and setting short-term goals to foster long-term growth. Elizondo shares personal experiences and insights on identity, mindset, and the importance of self-care for coaches.

Chapters

Introduction to Coaching the Coaches
The Loneliness of Leadership
The Importance of Coaching Coaches
Myths of Personal Development
Accelerating Growth in Coaching
Defining High Performance
High Performance Coaching Explained
The Crush It Framework
Components of the Crush It Framework
Identity and Mindset in Coaching
Habits and Their Impact on Performance
Addressing Isolation and Burnout in Coaching
Managing Energy for Coaches
The Importance of Self-Care
Setting Short-Term Goals
Tools for Personal Development
Building a Coaching Community
Vision for Coaches' Growth

About Coach Elizondo

Certified High-Performance Coach, international speaker, and respected consultant specializing in leadership, communication, and culture. Boasting over 25 years of experience, he has an impressive track record as a Professional Head Football Coach and Grey Cup Champion, with stints in the NFL with the New Orleans Saints and New England Patriots. Utilizing the latest research in neuroscience, coaching, and psychology, Jaime is the visionary behind the transformative “CRUSH-It” and “ICE” processes, guiding individuals, teams, and businesses from high potential to elite performance.

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