Nancy Reyes Is The Global President And CEO of BBDO

Nancy Reyes didn’t plan on advertising. In fact, she walked into her first agency job thinking she’d be a writer and walked out an account person. Now she’s the global president and CEO of BBDO, steering one of the biggest names in the game toward bigger, bolder, weirder ideas. We talk breaking in through a fifth grade scholarship program, why she loves a fixer upper agency, the problem with “advertising equals TV,” and why AI won’t replace you unless you let it. Plus, she confesses her Love Island habit.

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