Setting Aggressive Goals Can Lack Motivation

One common mistake in setting goals is creating targets that are too aggressive, causing a lack of motivation. People often set these goals out of fear, driven by external pressures or unrealistic expectations. For example, a startup founder may set a goal of reaching $30k in monthly recurring revenue (MRR) by demo day, based on advice from an alum. Setting such aggressive goals can lead to detrimental consequences as it focuses more on achieving numbers rather than the purpose of driving intelligent action.