Tom Segura and Bert Kreischer, creators of their own vodka, share the process of distilling, bottling, and brainstorming marketing moves for their new vodka brand. They discuss the upcoming Super Bowl, sushi addictions, famous Russians, training horses, and the 2 Bears 5k event. The hosts also taste test their vodka and talk about their preferences. They mention sponsorships, brand recognition, and bartenders, as well as mixology, bottle design, and their fantasies of being billionaires.
The hosts meticulously designed their vodka brand, ensuring every element of the bottle, label, and cork was perfect.
The hosts draw a parallel between horseback riding and drinking, highlighting the exhilarating feeling and desire for more.
Vodka B was unanimously preferred in the taste test, impressing the hosts with its smoothness, roundness, and lack of hangover.
Deep dives
Perfecting the Vodka Taste: A months-long journey to find the perfect vodka
In the podcast episode, the hosts detail the extensive process they undertook to find the perfect vodka. They talk about the careful selection of the bottle, label, and cork, ensuring that every element was just right. They also discuss the intensive taste testing, involving blind tests and feedback from professionals in the industry. The hosts are proud of the final product, emphasizing the smoothness and high quality of the vodka. They express their excitement for their own vodka brand and share plans for future events and promotions.
Experience the Ultimate Sprint: Comparing the exhilaration of horseback riding to drinking alcohol
The hosts draw a parallel between horseback riding and drinking alcohol, specifically the feeling of sprinting with a horse, which they describe as the greatest feeling one can experience. They highlight the symbiotic nature of this activity, where the horse takes control and the rider's body synchronizes with the rhythmic movement. They use this analogy to illustrate the sensation of a night of heavy drinking, where going all-out and embracing the experience leads to a feeling of accomplishment and the desire to do it again.
Remembering the Design Journey: The process of crafting a perfect bottle and label
The hosts discuss the meticulous process of designing the bottle and label for their vodka brand. They reveal that it took months of refinement and decision-making, rejecting various options and providing feedback to ensure that every aspect was perfect. They celebrate the final result, which includes a comfortable and well-designed bottle, a honeycomb cork, and an eye-catching label with an etched Oso's name. They express their satisfaction with the overall design and express excitement about sharing their brand with the world.
The Superiority of Vodka B
The podcast hosts conducted a taste test and unanimously agreed that vodka B was superior to the others. They described it as smooth, round, and silk-like, unlike anything they had tasted before. They were highly impressed with its subtle kick and how it didn't overwhelm their palate. Notably, they mentioned that it could be enjoyed even after a night of heavy drinking, as it didn't leave them with a hangover. They expressed confidence that anyone who appreciates vodka would love vodka B.
Targeting the Mexican Market
The hosts discussed the potential of marketing their vodka to the Mexican community, citing its large population, affinity for celebrations, and love for good food and drinks. They envisioned launching a Spanish-language commercial and connecting with notable Mexican figures like successfultennis player Anna Kournikova, as well as the Mexican rapper MC Magic. They also discussed the importance of bringing the vodka to bodegas and bars in East LA and engaging with gangs like MS-13 who might enjoy the product. They expressed enthusiasm about connecting with the Mexican community and potential brand ambassadors.
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Welcome back to another episode of 2 Bears, 1 Cave. This week, Tom Segura and Bert Kreischer have created their own vodka! They discuss their brand new vodka Por Osos and share the process from distilling to bottling to drinking. The Bears also taste test some samples of the stuff, before brainstorming marketing moves and which celebrities they should recruit to be brand ambassadors. Burnt and Tim also talk about the upcoming Super Bowl, mixed drinks, sushi addictions, nicotine needs, Taylor Swift, famous Russians, la Raza, training horses, an update on the 2 Bears 5k, plus Donna Kelce tries to FaceTime Bert, and we get a reveal of what the Por Osos bottle looks like! Take a drink and earn your Monday.
