

Our Big Announcement | 2 Bears, 1 Cave
Feb 5, 2024
Tom Segura and Bert Kreischer, creators of their own vodka, share the process of distilling, bottling, and brainstorming marketing moves for their new vodka brand. They discuss the upcoming Super Bowl, sushi addictions, famous Russians, training horses, and the 2 Bears 5k event. The hosts also taste test their vodka and talk about their preferences. They mention sponsorships, brand recognition, and bartenders, as well as mixology, bottle design, and their fantasies of being billionaires.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
Creating and Launching Poor Oso's Vodka
01:55 • 15min
Starting an Online Store with Shopify
16:31 • 3min
Sending Vodka and Tequila to Putin and Porn Stars
19:41 • 3min
5K Race Planning and Comedian Outreach
22:57 • 2min
Tasting and Discussing Vodka Preferences
24:43 • 4min
Preferences, Vodka, and Sponsorship Ads
29:01 • 3min
Brand Recognition and Bartenders
31:59 • 9min
Intoxicated Musings
41:00 • 9min
Mixed Drinks and Bottle Design
49:58 • 17min
Fantasizing about Being Billionaires
01:07:04 • 2min
Celebrity Net Worth, Giving Back, and Launching 'Poor Oso's Vodka'
01:08:39 • 2min