Industry Relations

The Industry Needs To Stop Fronting

Oct 17, 2024
The hosts tackle the obsession with CCP and the misinformation spread by industry leaders. They critique the dynamic between real estate agents and brokers amidst competition. A deep dive into the NAR and MLS reveals the importance of transparency and strategic planning. The conversation highlights the role of storytelling in effective communication. They urge professionals to confront industry challenges and reevaluate affiliations with NAR. Finally, the need for unity and constructive dialogues is emphasized to combat misinformation.
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ADVICE

Facilitate Strategic Planning Effectively

  • Facilitate strategic planning by educating and engaging the participants with storytelling and discussion.
  • Use storytelling to make complex real estate concepts accessible and stimulate boardroom communication.
INSIGHT

Why Be a Realtor MLS?

  • The fundamental question for MLSs is why they should be Realtor MLSs given recent market changes.
  • The power dynamics and the role of MLSs and NAR rules, like Clear Cooperation Policy, need reevaluation.
ADVICE

Evaluate Clear Cooperation Flexibility

  • Consider extending the required public listing submission time from 2 days to 30 days to test impact.
  • Allow exceptions for privacy with seller waivers, but listings should mostly enter MLS for transparency.
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