Reduce Sales Cycles and Improve Customer Engagement Using AI

Artificial intelligence (AI) is finding its way into sales technology, but how can AI impact sales performance and revenue growth? 

This week, Doug Bushée and Betsy Gregory-Hosler speak with Gartner Senior Director and Analyst Robert Blaisdell to hear how AI helps sales organizations better align to buyer preferences for seller-free engagement and multithreaded sales experiences. Listeners will also hear how AI also enables CSOs to reduce sales cycles and increase forecasting accuracy.

Robert Blaisdell is a Senior Director Analyst in the Gartner Sales Research and Advisory Practice. He covers all aspects of sales, but has a primary focus on current customer management and growth via account planning best practices and strategic key account management.  

Robert has 20 years of experience in strategic account management, account planning, sales enablement, strategic planning and marketing. Most recently he worked as the Senior Director of Sales and Account Management Strategic Planning and Execution at Express Scripts. In his role, he led the division of the sales and account management organization of seven departments in the areas of strategic planning, execution and operations. Robert has extensive experience driving the development and implementation of internal and external business solutions, methodologies and best practices to increase customer retention and account growth. 

He is leader for research with the Sales Strategy and Leadership Key Initiative.