218 - The 3 pillars of great content — with Dakota Robertson
Dec 7, 2022
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Dakota Robertson, a successful ghostwriter known for his viral Twitter content, shares his fascinating journey from electrician to content powerhouse. He discusses the three essential pillars of great content and offers five actionable tips for enhancing copywriting skills, such as using simple language and short sentences. Dakota emphasizes the importance of personal branding and crafting compelling narratives that resonate with audiences. His insights on balancing quality and effective distribution are invaluable for anyone in the content creation space.
Taking action and pushing past personal struggles is essential for personal growth and building a strong personal brand.
Understanding and respecting others' perspectives while effectively conveying their beliefs is crucial for successful ghostwriting.
Consistency, long-term vision, and embracing discomfort are key factors in achieving success and significant growth over time in content creation.
Deep dives
The Power of Taking Action and Overcoming Struggles
In this podcast episode, Dakota discusses the importance of taking action and pushing past personal struggles. He shares his own journey of overcoming social anxiety and body image issues, emphasizing the significance of leaning into discomfort and continuously pushing boundaries. Dakota also highlights the value of personal transformation and the role it plays in building a strong personal brand. Through his own experiences, he encourages listeners to challenge limiting beliefs and adopt a growth mindset.
Building a Personal Brand and Navigating Different Perspectives
Dakota delves into the strategies he employs as a ghostwriter for various clients, even those whose perspectives differ from his own. He emphasizes the need to understand and respect the beliefs of others, while effectively conveying their perspectives through his writing. Dakota also explores the concept of authenticity and the importance of aligning one's personal brand with their values and mission. He shares insights on building trust, authority, and community through storytelling and sharing relatable experiences.
The Power of Consistency and Playing the Long Game
Drawing on his experiences in fitness and content creation, Dakota emphasizes the significance of consistency and long-term vision in achieving success. He shares the impact of consistent effort and incremental progress, highlighting the importance of persevering even when immediate results may not be evident. Dakota encourages individuals to embrace discomfort, push boundaries, and stay committed to their goals, acknowledging that small, consistent actions can lead to significant growth over time.
Monetizing Social Media: The Lucrative World of Selling Tweets
The podcast episode explores the potential for monetizing social media, specifically Twitter and Instagram. It discusses the high prices influencers can charge for retweets and shares examples of creators earning significant amounts of money from a single click of a button. The episode highlights the ease with which individuals can make money once they have developed a substantial following and emphasizes the importance of audience niche and engagement. It also touches on the speaker's personal experience in launching a ghostwriting agency and quickly attracting high-paying clients based on their social media following.
The Power of Writing Simple and Compelling Copy
The podcast delves into the principles of effective copywriting and storytelling. It emphasizes the importance of simplicity in writing, encouraging the use of clear language that a fifth-grader would understand. The episode highlights the power of storytelling in engaging readers and creating emotional connections. It also discusses the significance of shortening sentences and paragraphs to cater to modern attention spans. Additionally, the podcast covers the use of active voice versus passive voice, context-driven usage of passive voice, and the impact of using numbers and engaging headlines to capture attention. The episode concludes by recommending three books for improving writing and storytelling skills.
Dakota Robertson is a professional ghostwriter. Businesses and influencers hire him to write tweets that go viral and amass an audience. And he is damn good at it.
In this podcast episode, Dakota shares how he went from working as an electrician to becoming this invisible, content-writing hero for his clients. His ghostwriting business is so successful that he is turning down all new and potential clients.
If you write copy or work in the content creation business, then do not sleep on this episode. Dakota and Chris discuss the three content pillars and share five actionable tips for writing better copy. Here's a quick example: use simple language and short sentences.
