In this engaging discussion, Brooks Conkle, a savvy guest host and expert in SEO and online strategies, shares fascinating insights into Google’s latest November core update and its positive impact on small bloggers. They explore innovative monetization tactics for niche sites, including a quirky tank driving venture and a simple screenshot guide. Additionally, they dissect Google's new Search Console recommendations and ad design policies, highlighting crucial strategies for maximizing visibility and ethical advertising practices.
The completion of the November core update has led to significant traffic recoveries for many small publishers, boosting their online presence.
Website owners are increasingly diversifying their traffic sources and exploring platforms like Pinterest and YouTube to adapt to SEO changes.
Deep dives
Significant Effects of the November Core Update
The completion of the November core update marks a notably positive development for many small publishers, with numerous reports indicating substantial traffic recoveries. Many website owners have observed significant increases in their traffic metrics following the update, with some stating that their numbers have doubled within just two weeks. For instance, one user shared that their website saw a surge in page views threading back to the top of Google's search results. The overall sentiment within the small publisher community is optimistic, highlighting the potentially beneficial impacts of the latest update on their online presence and revenue streams.
Emerging Trends and Changes in Traffic Sources
As website owners adapt to shifts in traffic patterns caused by recent updates, there is a growing emphasis on diversifying traffic sources and revenue streams. Many publishers are exploring alternative channels, such as Pinterest, Facebook, and YouTube, to supplement their website traffic. This shift promotes resilience within the community, as creators are encouraged to innovate and find new pathways to cultivate their audiences. Although not every publisher has seen a full recovery from past updates, the willingness to diversify reflects a positive adaptation to the evolving digital landscape.
New Recommendations on Google Search Console
A recent addition to Google Search Console, featuring a recommendations tool, aims to assist website owners in improving their site performance. This feature provides tailored suggestions based on site performance and can highlight pages experiencing fluctuations in clicks. For instance, the tool can identify URLs that may benefit from attention, enhancing overall user experience. Publishers are encouraged to log into their Search Console accounts to take advantage of these insights, potentially leading to improvements in their site rankings and visitor engagement.
Updates in Google's Ad Policy for Misleading Ads
Google's new policy regarding deceptive buttons in ads aims to combat misleading advertising practices that have persisted for years. The policy stipulates that ads featuring deceptive design elements will no longer be permitted, with an initial warning given before any enforcement actions are taken. This decision comes in response to widespread consumer frustration around ads that mimic download buttons, leading to accidental clicks. As this policy rolls out, advertisers are expected to adapt, maintaining a focus on transparency and compliance to ensure their ads continue to reach potential customers without misrepresentation.
Welcome back to the latest episode of the Niche Pursuits Podcast!
This week Spencer Haws and guest host Brooks Conkle take on the latest news in the SEO space. They break down the biggest headlines, and then they share their latest side hustles to offer listeners a bit of inspiration. Lastly, they discuss some weird niche sites they’ve come across and the strategies they’re using.
They talk about the November Core Update coming to a close -
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