Retention: What Actually Matters (and What Doesn’t)

Retention is the core of your business: Keeping clients longer means you're not constantly at the mercy of the marketing flywheel.

So what keeps clients around?

It's not great programming or coaching. It's not great community. It's not even great results. All those things are necessary, but they're not sufficient to keep clients for the long haul.

Here's what is.

Links:

Gym Owners United

Timeline:

1:05 – The biggest retention myths.

3:23 – Getting to the 50-yard line with the prescriptive model.

4:45 – One-on-one onboarding to the 70-yard line.

5:56 – The power of the triad.

7:33 – How referrals keep both parties longer.

9:10 – The final five yards: the finishing touches.

9:59 – Consistency over time.