The Pitch

#124 ECGO: Turning Trash Into Treasure With AI

Nov 8, 2023
ECGO is an AI-powered app that helps people properly dispose of items by taking a photo. The podcast discusses the potential profits from selling to universities and the challenges of recycling. Other topics include Altitude Beverages, social dynamics of recycling, investor concerns, and scaling a business.
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ANECDOTE

Nicole's ECO App Story

  • Nicole Toole created an AI-powered app, ECO, that helps students recycle properly by identifying recyclability from a photo.
  • The app rewards users with points redeemable for discounts and has launched paid pilots at two universities.
INSIGHT

Universities Face Contamination Costs

  • Universities pay significant contamination fees ranging from $75,000 to $150,000 annually due to improper recycling.
  • ECO aims to reduce these costs by educating students to improve recycling quality and volume.
ADVICE

Use Rivalry for Engagement

  • Leverage social competition like house vs. house or school rivalries to boost app usage.
  • Adding social challenges can significantly increase engagement and recycling activity on campuses.
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