The Pitch
#124 ECGO: Turning Trash Into Treasure With AI
Nov 8, 2023
ECGO is an AI-powered app that helps people properly dispose of items by taking a photo. The podcast discusses the potential profits from selling to universities and the challenges of recycling. Other topics include Altitude Beverages, social dynamics of recycling, investor concerns, and scaling a business.
32:47
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Quick takeaways
- ECGO is an AI-powered app that helps users dispose of items properly by providing up-to-date recycling guidelines through a photo recognition feature.
- Eco plans to create a viral loop among universities by introducing competitions between dormitories, classes, and friend groups to boost engagement and encourage recycling.
Deep dives
Eco: An AI-powered recycling app
Eco is a mobile app that uses artificial intelligence to detect the recyclability of materials. Users can take a picture of any item and Eco provides up-to-date guidelines on how to properly dispose of it. The app also rewards users with points that can be redeemed for discounts on products and services within their community. Eco has launched successful pilots at Georgia State and Georgia Institute of Technology, where students have already disposed of over 50,000 items on the platform.
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