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8min chapter
#124 ECGO: Turning Trash Into Treasure With AI
The Pitch
Using AI to Detect Recyclability and Earn Rewards
The CEO and founder of ECO presents their mobile app that uses AI to detect the recyclability of materials, explaining how it works and how users can earn points for recycling. They share their success with university pilots and plans for expansion, and offer a demonstration using a Starbucks coffee cup. The chapter also discusses the origins of Eco, its payment structure, and the potential for reducing contamination fees and generating revenue from selling recycled materials.
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