BE THAT LAWYER Tim Sawyer: Building Better Businesses Through Grit, Empathy and Execution
In this episode, Steve Fretzin and Tim Sawyer discuss:
- Mentorship and mastermind groups as catalysts for professional growth
- Universal business models shaping success across industries including legal
- Emotional authenticity as a foundation for impactful branding and client engagement
- Discomfort as a necessary stage in the journey toward meaningful progress
Key Takeaways:
- Professionals who admit their blind spots and join mastermind groups grow faster by learning from shared experiences and direct peer feedback.
- The simple model of finding, converting, and keeping clients consistently drives growth across industries, including legal.
- Lawyers who lead with authenticity, such as personal storytelling or community involvement, build trust and stronger emotional resonance.
- Intentional preparation and embracing discomfort during networking lead to better conversations, more opportunities, and long-term business impact.
"AI will not replace lawyers, but lawyers who are using AI are definitely going to have an impact on lawyers who don’t." — Tim Sawyer
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Episode References:
Who Moved My Cheese? by Spencer Johnson and Kenneth Blanchard: https://www.amazon.com/Who-Moved-My-Cheese-Mazing-ebook/dp/B004CR6AM4
About Tim Sawyer: Tim is a two-time Inc. 500 co-founder with two successful private equity exits, a professional speaker, and an expert in business sales and growth strategies. As EVP of Sales and an investor at FasterOutcomes, he helps law firms leverage AI-powered legal intelligence to drive efficiency and profitability. With a strong background in digital marketing, Tim has led high-performing sales teams and scaled businesses through innovative strategies. He is also the host of the Legal Keys podcast, where he explores the intersection of law, technology, and firm success.
Connect with Tim Sawyer:
Website: http://www.fasteroutcomes.com/
Email: tim@fasteroutcomes.com
Show: Legal Keys: https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791762308
LinkedIn: https://www.linkedin.com/in/sawyertim/ & https://www.linkedin.com/company/faster-outcomes/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
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