The Window Cleaning Millionaire Why You’re Not Making Money on Facebook Ads (And Why That’s Okay)
Apr 11, 2025
Dive into the world of Facebook ads for service businesses and discover why many fail to harness their true potential. Learn how to shift from focusing solely on front-end offers to mastering back-end strategies for maximizing customer value. Explore compelling marketing techniques designed to build long-term relationships and drive growth. Discover how a $150 offer can evolve into lucrative $1,200 agreements with the right approach, transforming your business landscape and profitability.
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Focus on Back-End Value
- Amateurs focus on making money on the front end of Facebook ads, professionals focus on the back end for long-term value.
- Breaking even or losing money on the front end is acceptable if you maximize the lifetime value of customers through service agreements.
Upselling Front-End Customers
- A $150 front-end offer customer was upsold to a $1,208 yearly quarterly service agreement by the technician.
- This approach converted low-margin offers into high lifetime value contracts consistently.
Importance of Offers in Ads
- Ads without compelling offers look basic and fail to differentiate from competitors.
- Clear, attractive offers are key to getting customers to choose your service over others.