077: Forbidden Keys to Persuasion

Dec 17, 2019

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What do grifters, con-artists and magicians know about persuasion that lawyers don’t know, but should? Listen and find out.

Here are show notes for this episode:

Influence, The Psychology of Persuasion , by Robert Cialdini
This 5-star Amazon review gives a nice summary of the six principles in the book.
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren
- Forbidden Keys to Persuasion, by Blair Warren

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