Real Estate Investing with Coach Carson #459: How Busy People Can Build Wealth With Simple Rentals (CAKE Method)
Nov 17, 2025
In this engaging discussion, Casey Franchini, a long-term rental investor and founder of Brick by Brick Wealth, explains her CAKE Method—an accessible strategy for busy professionals to invest in real estate wisely. She shares her journey from a draining corporate job to financial freedom through renting. Discover her tips on choosing quality neighborhoods, attracting reliable tenants, and adding value with simple renovations. Casey emphasizes the importance of long-term investing and how a low-risk approach can yield significant wealth over time.
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Commute Sparked A Different Path
- Casey left a miserable commute job and decided to follow a different path into real estate after seeing that lifestyle wasn’t for her.
- Her dad taught her to avoid the herd and seek alternative routes like real estate, which shaped her career choices.
Market Crash Shaped Her Caution
- Casey witnessed people lose portfolios during the market crash and saw Fran lose 40% of her 401(k), which changed her risk tolerance.
- That experience pushed her to avoid unnecessary risk and pursue conservative rental strategies.
Buy In Quality Neighborhoods
- Choose quality neighborhoods (B-class/AB) to attract stable tenants and appreciation.
- Prioritize owner-occupied areas to reduce turnover costs and preserve long-term value.