Stars, strife, and shopping: unveiling livestream turmoil
Dec 19, 2023
24:52
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The podcast delves into the drama surrounding a livestream shopping company in China, exploring the clash between the company management and their star streamer. It discusses the implications of managing a massive fan base and highlights internal management issues. The podcast also focuses on the flaws in the live stream corporate world and emphasizes the importance of supporting star assets and their teams. It further explores the challenges of managing star employees, investing in their image, and acknowledging the contributions of all team members.
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Quick takeaways
The controversy surrounding East Buy highlights the power of a loyal fan base and the impact it can have on a company's success.
Balancing the influence of star employees is crucial for companies, requiring tactics such as checks and balances to distribute power and recognize the collective efforts of the team.
Deep dives
The Corporate Drama Unfolding in the Live Streaming World
The podcast discusses the recent corporate drama involving East by, the livestream e-commerce arm of New Oriental, and its popular livestream host. The controversy started with a dispute about the authorship of livestream screenplays, leading to a backlash among fans and a decline in the company's stock price. The CEO's aggressive response during a livestream further fueled the anger. As a result, the CEO was removed from his position, while the livestream host was promoted to cultural assistant and vice president of the new Oriental culture and tourism group.
The Significance of Fans and Star Players in Live Streaming
The podcast highlights the importance of a fan base and star players in the success of live streaming platforms. The fans of the livestream host rallied against the company's management, showing the power of a loyal audience. The livestream host gained popularity due to his unique style and relatability to the audience. The incident sheds light on the relationship between the company and its star employees, as it is crucial to balance their influence while acknowledging the contributions of the entire team.
The Challenges of Managing Star Employees
The podcast explores the difficulties faced by companies in managing star employees. While having a talented individual can be a dream for a company, it can also be challenging to maintain a balance of power and prevent centralization of influence. The podcast mentions tactics such as checks and balances to distribute power and decrease risk. It emphasizes the importance of recognizing the success of the entire team, as star employees represent the collective efforts and achievements.
East Buy, the livestream shopping arm of New Oriental, finds itself in a pickle. Their brightest streamer star and company management clashed in front of the camera, and fans are not holding back from giving them a piece of their minds. Today, we dig deep into the web of the corporate world, big-name livestream hosts, and their devoted fans. Does having a massive fan base always spell success? And how do companies keep their star players happy? On the show: Heyang, Xingyu & Yushun
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